Saint Gobain

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  • United States of America

Saint Gobain

Saint Gobain

Saint Gobain

Client: Saint Gobain

Product: Norton and Carborundum Wall Thermometers

Brief: Saint Gobain Abrasives has found a smooth way to handle promotions for its industrial abrasives sold in the US and international markets — Wompro International. Their US marketing team regularly turns to us for creative promotions for their target market of trade-oriented males. Whether the request is for a value-priced or an exclusive promotion, Wompro International always comes through for them.

Solution: For a recent example, we suggested a wall thermometer to heat up the Saint Gobain marketing team for a Paint Systems promotion. We worked closely with a number of manufacturers and the marketing team to create the custom-made thermometer/hygrometer. The prototype was refined, tested and manufactured to exacting standards. Then it was securely packed into a custom-designed, foam-lined shipping box for safe delivery to the multiple destinations in the US and Canada.

Results: Saint Gobain Abrasives reported an unprecedented rush for these very popular thermometers. Resellers are requesting more, and several other divisions of Saint Gobain have inquired about involvement in re-orders. A promotion can’t go any more smoothly than that.

Require custom-made promotional products? Send us a custom brief and we'll have ideas and an indicative budget back to you in 24 hours.