Client
Buena Vista Home Entertainment

Brief
To promote the DVD and video release of MONSTERS INC.

Solution
Wompro developed a storyboard pitch that was then presented to the client the following week based on a direct mail campaign. The targeted product selection, copy, theme, all creative ideas were entirely supplied by our company and accepted with not one change.

Results
Sales to date are on track to exceed projected figures of 1,000,000 units.

The success of the campaign was further acknowledged by the product development manager of one of the largest retail chains in the USA stating that, “it was one the best direct mail campaigns I have ever seen.”

Awards
PPAI Golden Pyramid Award 2004 Silver Winner

APPA Pyramid Award 2003 Gold Winner