Client            
Parks Victoria

Brief
To promote and increase knowledge of native flora and fauna, habitats, ecosystems and caring for parks and the environment.

To create long term awareness of Parks Victoria and its ongoing program of events held in state parks

Solution
This project required a product that was by nature, child-friendly, inviting and educational and had to stand out in a area saturated with other stands also offering a multitude of enticements from caps to sweets and lots more!

We researched with a group of children a selection of product ideas and the Paint Sheet was voted by far the most fun and most interactive product

The paint sheet was designed to fit with the educational theme of the Parks Victoria stand while providing a fun activity to attract and hold the attention of the target audience.

The paint sheets were an A3 sized paper sheet with a perforated side panel containing a six colour paint palette. The perforation meant that completed paint sheets were easily carried with the children, without the problem of paint from the palette being transported with the completed activity. It was necessary to ensure that the product was non-toxic and safe for children

Results
The client had not previously used an interactive product and was impressed and delighted with the results.

The Parks Victoria stand was in constant demand with children actively involved in completing the paint sheets throughout the entire 10 days Queues were prevalent for most of the days of the event

Many parents thanked the staff at the stand for the opportunity of a respite from trudging around the Showgrounds and over 500 were given to parents to take home to other children.

Awards
APPA Pyramid Award 2004 Gold Winner