Client            
TABCORP

Brief
Promote the products & services offered by TABARET venues

Solution
A core range of products were put forward to the client, with emphasis on lifestyle and recreation The cooler bag was selected because of its wide appeal, functionality and fit with the target audience We set about designing a cooler bag with character that was contemporary and cool

We approached this product as we would any fashion item designing various colour combinations, mix of materials and distinctive styling details We needed to create a modern cooler bag, that could be taken anywhere and stand alone as an accessory to carry with pride. Subtle branding features such as custom rubberised zip pulls were key to creating a distinctive and stylish piece It was necessary to invest in such detailing that one would expect with more sophisticated retail brands to create high perceived value on a relatively low cost item

A custom swing tag was also incorporated into the product further enhancing the perceived retail value and also allowing for a personalised message from Tabaret to be included on the reverse side.

Results
Staff at venues commented positively that the promotion was an easy sell-in to patrons as the cooler bags had a high perceived value and the quality was ’second to none’.

The success of the promotion resulted in the concept being sold-in to several other regions resulting in a re-order of another 3,000 cooler bags.

Quote from client testimonial
‘Overall I was extremely happy with the promotion The product (cooler bag) oozes quality at a very competitive price….’