Client 
Computershare

Brief
Promote eTree campaign. A Computershare initiative with Landcare Australia, giving an incentive to shareholders of Australian companies to elect and receive shareholder communications electronically thus saving paper and helping preserve the environment.

Solution
This project required a product that had to be unique, interactive, environmentally friendly, Australian made and allow a lot of information to be conveyed  We also wanted to create a synergy with the partner organisation Landcare Australia.

We undertook research and put forward the ‘Seedpot’ product, which is a single pot growing kit in which the seed germinates and grows within the pack. The pack included ingenious greenhouse packaging, Lemon scented tea tree seeds, expanding peat pellet, a printed pot and card insert with programs details and growing instructions.

Once the seed has been planted in the pot it requires daily watering, which ensures that the brand www.etree.com.au is reinforced to the product recipient, helping to create top of mind awareness and a constant reminder of the programs link to the environment.

The products have been distributed aspart of a take home pack given to guests at the programs launch and also have been handed out to prospective new member businesses of the program after business meetings pitching the projects merits.

Results
Over 100,000 individuals have registered to date to receive their shareholders communications electronically This is a significant registration base and a solid foundation to build on.

A substantial amount of money has also been raised to assist Landcare Australia with its valuable work assisting the environment.

There have been instances of the targeted companies contacting Computershare requesting further Seedpots and Computershare have re-ordered 3 times, this product has become a key component of their eTree marketing strategy.