Brief SIDS and Kids, one of Australia's largest charities required a new strategy, product mix and POS campaign for Red Nose Day 2007.
Objective of program To raise revenue to further research and eradicate SIDS, ultimately saving babies lives. This is vital, as SIDS & KIDS receives no government funding. Educate the community and promote the organisation and what it does.
Objective of promotional product portion Reinvigorate the whole campaign Raise $3 million + in gross income through the sale of quality Red Nose Day merchandise during the month of June 2007. Develop new fund raising items Increase sell through rate of merchandise through retail partners. Secure existing retail partners and entice new ones. Increase online orders from 2006 campaign Develop promotional products campaign to promote and assist the POS box campaign. Develop additional revenue stream
