Client
Ford Motor Company

Brief
To increase brand awareness, support Ford racing teams, create goodwill and reward existing clients/dealers.

Solution
After conducting extensive market research with the client to determine price points, requirements etc, a core range of products were designed and developed in-house to ensure a co-ordinated range which was compliant with Ford’s strict brand guide lines.

Flags – achieves maximum visual impact at track events, particularly on live TV coverage These are also given to car clubs These were produced in PMS286 rather than standard 294 so they showed up better on TV.

Back Sacks – the perfect choice to show bold brand loyalty whilst being a useful track item to carry all associated branded product / racing literature Have proved a big success with adults and children alike

Camera’s – custom printed camera’s that actually superimposed the Ford logo onto each photograph One of the most successful products in the range that allowed for those racing and fun action moments to be captured with corporate branding.

Radio’s – allowed for race day visitor’s/guests to have maximum sensory impact with live radio A great hit with kids and a product with immense perceived value & longevity

Caps – a simple but effective design that allowed for loyal Ford fans to proudly show their support whether hot or cold conditions.

Tee Shirts designed for give aways to bar staff and local hotels for further exposure

Chair Covers / Table Cloths – These are used at race events including breakfasts, dinners etc. These items further enhanced the brand awareness and as a result were a ‘surprise’ hit with guests who appreciated the finer details of a truly orchestrated event.

Bottled Water – a must have for the dry heat of many of the race day events

Cooler Bags – Subtle branding features such as custom rubberised zip pulls were key to creating a distinctive and stylish piece great for putting other products in to give away We designed a custom swing tag so each could be personally addressed.

Poncho’s – Low cost product which ensured that Ford looked after their guests in even the worst of weather conditions and looked great in media coverage!

Lanyards – designed for tickets for events and to identify Ford guests

Results
All of the products within the range are used on race days resulting in exceptional levels of brand awareness and support, which is re-iterated by visitor’s, guests, and Ford officials Some guests have been so taken by the range that they have requested additional items to take home

Other divisions within Ford have purchased product from the V8 team to use