Client
Foster’s Brewing Group International

Product
2005 Grand Prix Merchandise Range

Brief
To develop a co-ordinated, eye-catching range of apparel & create a 100% online ordering system for all Grand Prix 2005 merchandise globally.

Solution
The range was 100% designed and developed in-house with our supplier, and had to be compliant with FBI’s strict brand guidelines.   Products had to reflect the signature look for Foster’s Formula 1, and the Foster’s brand.

Results
We successfully delivered product to 19 countries around the world. Countries who had never used any type of Fosters merchandise ordered products, even those who do not host Grand Prix’s.  Exposure for the brand was hugely increased, and we are already working on 2006.

Awards APPA 2005 Awards
	PLATINUM	Category: Overall Winner
	GOLD	Category: Business to Business