Client
Asthma Foundation Victoria

Product
Asthma Friendly Blooms - Seedsticks

Brief
To produce a product that increased awareness about Asthma and our environment and the Asthma Foundation Victoria.

Solution
Our creative team identified the opportunity to use seedsticks – a cost effective product with great brand synergy that not only allowed the organization to educate the community, but helped create long-term results through growing Asthma friendly plant’s.  We designed and created the art and packaging to reflect the product inside.  This combined an eye-catching image for the front of the Seedsticks and incorporated important emergency and educational information within the product.

Results
The client had not previously used an interactive product and was impressed and delighted with the results.

The Seedsticks created great interest at the Melbourne International Flower and Garden show stand with queues prevalent throughout the show.

Awards APPA 2005 Awards
	SILVER	Category: Tradeshow and Conference