Client
Foster’s Brewing international (FBI)

Product
Online POS/ merchandising store

Brief
Develop a range of new, quality and innovative promotional products for Foster’s licensees and offices around the globe.

Solution
A core product range was created and developed, all products were extensively researched using the latest online survey software with a core focus group encompassing FBI’s global marketing team.

From this consumer driven feedback all products were finalised and designed in-house to ensure a co-ordinated range driven by the end user.

Consolidated orders run through the online store offering licensees the opportunity to purchase at same time, thus enabling greater buying power, and long term cost savings – most importantly this ensured a ‘pure’ brand message was communicated throughout the world.

Results
Our clients statements sum up the program beautifully “...our expectations have been met on all fronts and in some instances exceeded.”

Awards APPA 2005 Awards
	GOLD	Category: Merchandise Program