Client
Ford

Product
Focus Personal Backseat Organiser

Brief
To design and develop a Ford approved spare part to compliment the existing range and to increase add-on sales within dealerships.

Solution
The backseat organiser was developed because of its wide appeal, functionality and fit with the target audience, our in-house designers came up with this cool and contemporary unit.

Results
Ford are so pleased with the product and creative design process that they are taking this organiser to the Ford group Internationally as an approved spare part.  We are also helping design and develop packaging and retail POS for this piece.

Awards APPA 2005 Awards
	SILVER	Category: Supplier and distributor joint venture