Client
Ford Motor Company

Product
Ford Territory Jackets

Brief
To design and supply a Ford Territory Jacket

Solution
The jacket was designed and developed in-house to ensure a synergy with the Territory vehicle, which was compliant with Ford’s strict brand guidelines.

We created a look and feel that made staff appear slick and feel comfortable. . It was crucial that the jacket be original and staff think  “this is a really nice jacket!”  Subtle branding encouraged staff to wear the garment outside of work.

Results
Ford HQ were so impressed with the jackets that a re-order was placed to ensure that any new staff members were given the chance to wear a Territory jacket.

Awards APPA 2005 Awards
	SILVER	Category: Apparel / Wearable Products