Client
Retail & Hospitality Group

Product
Custom Football Coolers

Brief
To design and develop football themed incentive item.

Solution
The product was 100% conceptualised in-house. This included initial product suggestions, storyboards, decoration options and packaging designs to finalproduct.

The coolers allowed for a cost-effective platform to promote all four beer labels whilst generating a collectible element to the promotion.

Results
Positive feedback was received from retailers and end customers over the clever use of the product and the extra demand it created.

Awards APPA 2005 Awards
	GOLD	Category: APPA Supplier Product