Client: Foster’s Brewing Group International

Product: Grand Prix Merchandise Range

Brief: This was a challenge from Foster’s of truly global proportions: Design and develop for the Foster’s brand a highly coordinated and extremely eye-catching range of Grand Prix merchandise and apparel — built around a worldwide, 100% online ordering system for all Grand Prix  merchandise.

Results: Our team successfully delivered every product to each destination in all of the 19 countries spread over the globe — a major organisational and logistical feat. Every delivery met event scheduling requirements. As added proof of the campaign’s success, deliveries were made to countries that had never used any Foster’s merchandise and didn’t even host a Grand Prix!