Client: Ford Motor Company

Brief: The multiple goals of this promotion were to increase brand awareness, support Ford racing teams, create goodwill and reward existing clients and dealers.

Solution: Our team conducted extensive market research with the client to determine price points and requirements. Then a core range of products — flags, back sacks, cameras, radio's, caps, tee shirts, chair covers, table cloths, bottled water, cooler bags, ponchos and lanyards — were designed and developed in-house to ensure compliance which with Ford’s strict brand guide lines. And for Corporate Ticket purchasers, we created a new style cap and key ring gift set in  a custom-made gift box which also held the tickets.