Client: Ford Motor Company

Product:

Brief: The multiple goals of this promotion were to increase brand awareness, support Ford racing teams, create goodwill and reward existing clients and dealers.

Solution: Wompro’s merchandise promotion did all this, and more. First, we conducted extensive market research with the client to determine price points and requirements. Then a core range of products — flags, back sacks, cameras, radio's, caps, tee shirts, chair covers, table cloths, bottled water, cooler bags, ponchos and lanyards — were designed and developed in-house to ensure compliance which with Ford’s strict brand guide lines. And for Corporate Ticket purchasers, we created a new style cap and key ring gift set in  a custom-made gift box which also held the tickets.

Results: All of the products within the range are used on race days, resulting in exceptional levels of brand awareness and support. Some guests have been so taken by the range that they’ve requested additional items to take home, while other Ford divisions have purchased product from the V8 team to use.