Client: Buena Vista Home Entertainment
Product: Various Gift-with-Purchase Campaigns
Brief: BVHE regularly turns to Wompro to provide Gift with Purchase (GWP) items when movie titles are released on DVD. In fact, our record of successful campaigns has been so steady with Buena Vista and their confidence level has grown so high with us, that we are often given just the name and release date of the movie — they then leave it up to Wompro to completely conceive and develop the right campaign.
Solution: And here’s how we achieve success after success for them: Our creative team first researches the release, the target demographic, the retail partners and timing to arrive at the best range of premiums. We then sample and test the selected product, ensuring the product meets Australian and International safety standards. In this way, a number of Wompro’s GWP products for BVHE have become sought after collectibles. What client wouldn’t seek that?
Results: So successful have been the Wompro-supplied GWP campaigns, not only have substantial sales been generated for BVHE, but Wompro is now on the Buena Vista USA supplier list, the best testament to our promotional expertise.
