The Dilinger Escape Plan

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The Dilinger Escape Plan

The Dilinger Escape Plan

The Dilinger Escape Plan

Client: Soundworks France

Product: The Dillinger Escape Plan - Option Paralysis Boxed Set

In order to increase sales of the Dillinger Escape Plan: Option Paralysis album, Soundworks wanted a customized retail gift with purchase pack for the CD. Wompro International was approached to create a product that would have high perceived value, be visually compelling and contain quality branded collectible merchandise.

The Wompro International product and design team developed a completely creative, unique puzzle-like box with different compartments with various products hidden inside. The idea was to creatively represent the recesses of the human mind and encourage consumers to explore the various compartments that made up the packaging. Focus groups and various forms of social media were used to solicit feedback on merchandise and packaging items, helping ensure that the product would be a success in the target market. A range of quality branded items were packaged in the puzzle box along with the CD. The product came in under budget and was completed from start to finish in eight weeks.

The boxed set had a great sell through rate and the pack created a huge buzz among the target audience. Wompro International provided an on time, cost effective total merchandise solution.

What the client said: “The Dillinger Escape Plan: Limited Edition CD Pack program was a great success with a fantastic box design and great range of branded products. The item exceeded projected sales figures ”

This piece was awarded a Silver Pyramid award at the 2012 Australasian Promotional Products Awards.

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