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RSPCA Happy Tails

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RSPCA Happy Tails

RSPCA Happy Tails

RSPCA Happy Tails

Client: RSPCA

Product: Happy Tails Campaign


Brief: The RSPCA receive no government funding, and rely heavily on the help of volunteers and donations. Happy Tails Day is an event that involves a retail campaign of POS merchandise sold throughout October to raise money for the organisation. Wompro International has been developing this campaign since its inception..

Solution:
We designed a complete creative campaign built around a series of plush toys that tell the real life story of RSPCA pets. The idea is that you to can take a pet home and make a Happy Tail, as well as other merchandise that we design and develop that we know will be very profitable and sellable. We also develop the POS boxes, packaging, posters, and manage the distribution.

Results:
Wompro have implemented successful point-of-sales campaigns for such non-profits as Red Nose Day, RSPCA, Inner wheel, Rotary and Very Special Kids—ultimately generating fundraising revenue of more than $200 milliony.


Require custom-made promotional products? Send us a custom brief and we'll have ideas and an indicative budget back to you in 24 hours.