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42 Below

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42 Below

42 Below

42 Below

Product: 42 Below Lava Lamp

Wompro International was assigned the task of creating a simple but iconic bar point of sale item to promote the 42 Below vodka trade brand at trade and consumer events. It needed to be easily transportable, visually compelling, brand aligned, and stand out in a typically dark environment (ie. bars).

While the initial brief was relatively vague and suggested a more traditional promotional product, the Wompro International product and design team suggested a new concept using the iconic and recognizable shape of the actual 42 Below bottle to make a very uniquely branded lava lamp. This piece fit all requirements, from safety testing standards to a small carbon footprint (Wompro International made the lamps from actual discarded bottles, hence recycling them for use), and came in under budget all while surpassing all client expectations.

The feedback received was overwhelming and the lamps have become very well-travelled art pieces. They have drawn attention to the product and created a talking point at events and in bars. There have been numerous requests to purchase the item. This retro piece remains memorable and relevant in the market place today.

This piece was awarded a Silver Pyramid award at the 2012 Australasian Promotional Products Awards.

Require custom-made promotional products? Send us a custom brief and we'll have ideas and an indicative budget back to you in 24 hours.